Library 2.0 is a hot topic these days. Fitting right in with Web 2.0, this means greater customer service through technology. In reading about Library 2.0, I'm impressed how much The Long Tail keeps coming to mind. In essence, the new online social technology revolution plays right into customizing an optimal customer service experience for each customer, no matter how obscure or mainstream their interests are. Think of the huge number of choices in RSS feeds, Flickr or Twitter communities; and then think of the myriad number of interests that library users have, not only in a vastly different number of reading tastes, but in audiovisual and computer technology as well.
Amazon pioneered individual book recommendations for customers; Google uses targeted ads in a similar fashion. Libraries are just beginning to approach this level of individual attention for their customers. Technology has made it all possible.
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